In 2023 I was hired by Feeld as motion lead to work on their revoluationary rebrand. In partnership with award winning agency Made Thought and the in-house creative team at Feeld I helped implement the comprehensive motion system across all levels of brand and product.
The concept was to create a living motion system inspired by the human body, mimicking sensations like breath, heartbeat, and touch. The movement feels alive with fluidity, warmth, and tactile qualities often missing in a cold, digital category, sparking excitement and deeper exploration.
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