In 2023 I was hired by Feeld as motion lead to work on their revoluationary rebrand. In partnership with award winning agency Made Thought and the in-house creative team at Feeld I helped implement the comprehensive motion system across all levels of brand and product.
The concept was to create a living motion system inspired by the human body, mimicking sensations like breath, heartbeat, and touch. The movement feels alive with fluidity, warmth, and tactile qualities often missing in a cold, digital category, sparking excitement and deeper exploration.
![TYPE SECTION](https://www.madethought.com/uploads/projects/FEELD/TYPE_SECTION.gif)
![](https://freight.cargo.site/t/original/i/4fd8cd88515ca42a0ea1b76b905a8b11f154c122d4084191cf517b79e828c6e4/AURA_SLIDER.gif)
![](https://freight.cargo.site/t/original/i/8faa4070ed4ddd7ae843286575ef83f810415cd425ba89e773c21de7337f8f14/Sizzle_social_mockups.gif)
![](https://freight.cargo.site/t/original/i/74d68b26601f03a4eed3f2239066a64ab956749240a834619eaeb0517943a090/TYPE_AURA_2_3.gif)
Press:
Its Nice That
Mashable
GDI
HypeBae