In 2023 I was hired by
Feeld as motion lead to work on their revoluationary rebrand.  In partnership with award winning agency Made Thought and the in-house creative team at Feeld I helped implement the comprehensive motion system across all levels of brand and product.

The concept was to create a living motion system inspired by the human body, mimicking sensations like breath, heartbeat, and touch. The movement feels alive with fluidity, warmth, and tactile qualities often missing in a cold, digital category, sparking excitement and deeper exploration.


Its Nice That